Financial services – International market leader

Overview:

Our client is the market leader in the US and UK for a range of specialist financial products and support services. A key element of their UK strategy is to raise awareness of the specific issues addressed by their products and services and grow the market in which they operate, increasing their revenues but not necessarily their market share. Bridge was asked to help understand the role that strategic alliance partners would play and develop the strategy for engaging with them.

Our approach:

Working with senior stakeholders through a series of individual and group working sessions we developed a framework that pulled together the key elements necessary to address the strategic alliance market place. This included the development of a compelling proposition to prospective partners and their customers, the mechanisms by which to evaluate partners against a range of weighted criteria and a strategic route map enabling our client to plan their approaches and initial discussions with target partners.

Outcome:

From a point where our client’s thinking was at an embryonic stage we rapidly developed a consistent approach to strategic alliance partners across the organization and a well formed strategy to take the initiative forward. This was presented to and agreed by the UK board. Within weeks from delivering the framework our client was able to engage in a successful dialogue with a range of partners.